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When was the searcher born?
Google was founded in September 1998 by Larry Page
y Sergey Brin, two Stanford PhD.
How did the searcher born?
Larry Page y Sergey Brin met in 1995 when they were 24 and
23 years old in a ceremony organized by the University of
Stanford. They both had a common goal: to get relevant information
trough an important data base. In January 1996 they started
working with another searcher called BackRub.
Larry started to work in hot to get an environment for servers
that could work with not very powerful PCs. A year later the
technology that BackRub was using to analyze the links started
to be known allover the campus. This was the basis for Google.
The name is a play on the word googol, which
was coined by Milton Sirotta, nephew of American mathematician
Edward Kasner, it refers to the number represented by the
numeral 1 followed by 100 zeros. Google's use of the term
reflects the company's mission to organize the immense, seemingly
infinite amount of information available on the web.
How did it evolve? (Brief
history of the searcher)
Larry and Sergey continued working to perfect their technology
through the first half of 1998, building their own computer
housings in Larry's dorm room, which became Google's first
data center. Meanwhile the two began calling on potential
partners who might want to license a search technology better
than any then available. Despite the dotcom fever of the day,
they had little interest in building a company of their own
around the technology they had developed.
Among those they called on was friend and Yahoo! founder David
Filo. Filo encouraged Larry and Sergey to grow the service
themselves by starting a search engine company after it was
fully developed. Although the potential was big others were
less interested in Google, as hey thought having a searcher
was not so important.
Andy Bechtolsheim, one of the founders of Sun Microsystems,
needed only one look to see that Google had a lot of potential.
One look at a demo was enough: he gave them a check for U$$
100.000 made out to Google Inc. But There was a small dilemma:
There was no company called Google Inc., so there was no way
to deposit the check. A couple of weeks later they decided
to get new investors among their family, friends and acquaintances
in order to set up a corporation.
On September 7, 1998, Google Inc. opened its door in Menlo
Park, California, a luxurious place compared to where it was
before. Already Google.com, still in beta, was answering 10,000
search queries each day. The press began to take notice of
the upstart website with the relevant search results.
In 1999 they got 25 U$$ millions form to leading capitals:
Sequoia Capital and Kleiner Perkins Caufield & Buyers.
The modest offices were now small for all Google directors
and workers, so they moved to Googleplex, the current headquarters
in Mountain View, California.
New and important clients arrived, as an example AOL/Netscape,
that selected Google as it web search service, pushing traffic
levels past 3 millions searches per day. What had been a college
research project was now a real company offering a service
that was in great demand.
On September 21 of 1999 the beta label definitely came off
the web site.
Where are its headquarters?
Google Inc.
2400 Bayshore Parkway; Mountain View, Calif. 94043
Telephone: 650.330.0100
Fax: 650.618.1499
Email: info@Google.com
Web: www.Google.com
Who are its owners/stock holders?
Where is it traded?
Google is a private company. Some of its investors
are: Kleiner Perkins Caufield & Byers; Sequoia Capital;
Stanford University; Andy Bechtolsheim, cofounder of Sun Microsystems
and current vice-president of Cisco Systems; and Ram Shriram,
who was president of Junglee and vie-president of Business
Development in Amazon.com.
What’s its philosophy?
Google’s philosophy remains the same since
it appeared: to organize the world’s information and
make it universally accessible and useful. Google
continues growing to discover new search technologies that
will improve the users life.
Organization chart and personnel (departments, number of employees,
etc.):
Google has more than 800 employees.
Management Crew:
Dr. Eric E. Schmidt, Chairman of the Executive Committee and
Chief Executive Officer.
Sergey Brin, Co-Founder & President, Technology .
Larry Page, Co-Founder & President, Products.
George Reyes, Chief Financial Officer.
Wayne Rosing, Vice President, Engineering .
Omid Kordestani, Senior Vice President, Worldwide Sales and
Field Operations.
David C. Drummond, Vice President, Corporate Development.
Jonathan Rosenberg, Vice President, Product Management.
Tim Armstrong, Vice-president, Advertising Sales.
Joan Braddi, Vice-president, License Sales.
Urs Hölzle, Google Scholarship.
Craig Silverstein, Director, Technology.
Cindy McCaffrey, Vice President, Corporate Marketing.
John Doerr, Kleiner Perkins Caufield & Byers
Michael Moritz, Sequoia Capital
Ram Shriram
What services does it offer?
Webs, images, newsgroups searcher. It has
a webs directory organized by themes, supplied by ODP.
How does the searcher work?
Google’s innovative search technology and
its interface user design are what make it different from
the latest search machines. It is based on hypertexts, analyzing
all the content of each web and every term’s position
in it. Priority is given to the results according to their
proximity with the search criteria, the most considered are
those which are close among each other without losing time
in analyzing irrelevant results.
What are the criteria used for ordering
the search results?
Google is based in the PageRank technology, which
assures that the most important results are showed first.
PageRank measures objectively the importance of the web pages.
It is calculated to solve an equation of 500 millions of variables
and more than 2.000 terms. Goolge’s complex
automatic search results allow to work free of human work.
It is structured in such a way that it is impossible to buy
a privileged position in the lists or alter any results with
commercial ends. /nobody can buy a higher PageRank for example).
How many links does you data base
own?
More than 3.000 millions of web-pages.
How many searches does it perform
a month?
More than 5,000 millions of searches. Approximately 200 millions
of searches a day.
How does Google make money?
Google sells its search technology (Google WebSearch™
and Google SiteSearch™), including a complete
suite of possibilities and functions which are completely
automatic. Many web sites and corporate web site around the
world have chose Google’s technology for their search
necessities.
Advertising is another source of incomes. Google
offers the advertisers two advertising systems: Premium Sponsorship
(an apparent text link appears in the superior part of the
results page in Google when the key word or phrase
that was bought is included in the users’ search) and
AdWords (a Click cost system totally personal where you pay
only when the users click in the advertisement).
Besides Google also owns an online shop where it
sells all kinds of merchandising related to the brand (http://www.Googlestore.com).
Kind of advertising that are allowed in the searcher
(banners campaign, Click Payment, etc.): AdWords y Premium
Sponsorship (see above for more information).
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