Frequently Asked Questions about the positioning | enter | promotion in searchers

Why is it good to optimize a Web-site in the searchers?
The main competence in the Web is to attract those visitors that are looking for the services or products a company offers. This is the basis for the positioning and optimization in the searchers (SEO - Search Engine Optimization), nothing else but using a series of techniques that facilitate being among, lets say, the first 10 or 20 positions in the results of the searches related with our products or services. Each searcher has its own procedures when it comes to show the results of a search, but almost all of them try to order them in such a way that the most related with the search criteria and the most relevant appear in the first positions. We could say that an optimized web for a searcher is that which has more relevance for that particular searcher.

How am I supposed to hire your service?
The works of positioning in the searchers are a process, and as such they require a certain time working on them in order to see the results. Our contract specifies a period of 12 months to work with us. This period has been proved to be the necessary in order to make the working in the searchers a useful thing for your company and also to start enjoying the benefits of being well positioned.

How long does it take to see the results?
Most searchers register the changes around the first 45 days, some take more than others depending on the technology they use. We could say that after 3 or 4 months have passed you should start seeing the results of being positioned in the searchers.

Does Alta en Buscadores.CL guarantees me a specific position in the searchers?
We can not guarantee a specific position since that variable is no under the control of any company, not even the most important searchers, such as Google or Yahoo control this. The results in the searchers appear from the application of algorithms and the handling of many variables not known by the companies that work in the registration in the searchers. What we DO guarantee is the positioning among the first 15 results, since we do this with our techniques and previous experiences.

Which is the objective of the optimization?
The objective of the optimization in the searchers is to increase the amount of visits trough a better ranking in the search result, using the most adequate key words that describe the content of the site.

What are the Keywords?
The keywords are the relevant search criteria that the users must write in the searcher they normally use to find a site with the information that answers those search criteria.

How do the searchers evaluate the relevance?
First by the presence. Secondly by the density of the search criteria used in the pages. Trough robots (a special software that checks millions of pages) the searchers try to find the keywords in the non-visible code (head) as web as in the visible one (body) of your site. The keywords, no matter if they are separate words or phrases, are the words people write in the search boxes in the searchers.

If I want to optimize my web site, is it necessary that, for that modification, Alta en Buscadores.Cl has access to the server where my web site is?
Not necessarily. If you send via e-mail a zip file we can optimize the site and send it back to you with the same format and the necessary modifications so that you can update it in your server yourself.
However, it is much better if you give us the access to your FTP so that we take the modifications trough and make the necessary tryouts on those modifications. This allows a higher dynamism since the searchers are dynamic and the longer the modifications take the worst it can be.

How many extra visitors may I get by being web positioned in the searchers?
It is almost impossible to calculate the exact number you will benefit get by optimizing your web site. But taking into account the statistic provided by the IMT Strategies consultancy about the different ways of finding sites we can assure that 46% of the searches are done by using searchers, meaning that being well positioned can bring a lot of extra-visitors. It is also important not to think only in the amount of visitors but also in their quality. With a very effective enter the people entering your web-site is highly predisposed to make a transaction. Another thing to take into account is the Value your Brand has for those potential clients found in the searchers.